Behavioral aspects of international buyer-seller relationships: their association with export involvement
Article Abstract:
Investigations into the behavioral aspect of international buyer-seller relationship showed that the phenomena shares several characteristics akin to relationship marketing. This is supported by the characteristics of the relationship in the phenomena, especially in terms of time and connection techniques employed. International buyer-seller relationship can be viewed in the power-dependence framework to characterize export and relationship commitment.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
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Industrial manufacturer-customer relationships: The discriminating role of the buying situation
Article Abstract:
A link between the alternative buying situations that an industrial seller may encounter and the atmosphere governing working relationships with customers in different situation is established. It is found that the complimentary use of the transactional and relational approach to industrial marketing can offer much better insights when used in isolation.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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The export marketing information system: an integration of the extant
Article Abstract:
The constituent parts of the system after detailed analysis of the research showed that this was also atheoretic, fragmented, repetitive, non-programmatic and inconsistent.This find was based on input received from 27 studies on the subject.
Publication Name: Journal of World Business
Subject: Business, international
ISSN: 1090-9516
Year: 2004
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