Better Latte than never
Article Abstract:
The response of consumers to the launch a new brand of coffee by Country Style, is discussed. The efforts of Country Style to increase its market share by introducing new recipes in its menu are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Confident customers
Article Abstract:
Preference of customers, to self-serve at super markets rather than be served by sales personnel, is discussed. Customers are increasingly preferring technology-aided self-service at stores.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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In conversation
Article Abstract:
The need of connection with women online social networks to improve the marketing practices is emphasized.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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