Black daily readies ad campaign

Article Abstract:

Conrad Black's daily newspaper still has no official name but it reportedly has an ad campaign on the works. According to sources, the campaign for what many are calling the National Post, will probably start on the first or second week of September 1998 using radio, outdoor and some television or backlit billboards in Toronto. Black exchanged the Hamilton Spectator, the Kitchener-Waterloo Record, the Guelph Mercury and the Cambridge Reporter, for the Financial Post and $150 million in cash. Advertisers of the former Financial Post will reportedly get the same environment in the new daily, and maybe more ad space.

Product information, Newspapers, Newspaper Publishers, Campaigns, New Products/Services, Newspaper publishing, Article

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CFRB tries for edgy with campaign

Article Abstract:

CFRB-AM, one of the major radio stations in Toronto, Canada, is targeting younger listeners with a campaign that uses the immediacy of newspapers to stress the topicality of its new/talk content. Launched in Feb 2000, the campaign employs newspaper advertising to talk about what is happening in Toronto that is newsworthy and topical. According to Robb Collis, CFRB's director of marketing and promotions, the station intended its advertising to be a somewhat edgy in its aim to attract younger listeners and young media buyers.

Radio Stations, Commercial Radio Stations

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Reaching the 'lable queens'

Article Abstract:

The demand for shopping magazines is increasing in Canada. The publishers are trying to catch the attention of "Label queens", target audience of shopping magazines.

Market information - general, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Marketing, Supply and demand, Company marketing practices, Canadian periodicals

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