Broadening the perspective on marketing decision models
Article Abstract:
It is argued that marketing models are only useful in certain types of marketing decision situations and that they represent one particular type of marketing management support system.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
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Improving the external validity of marketing models: a plea for more qualitative input
Article Abstract:
Research into the validity of marketing modelling is presented, focusing on causal models, analytic models and econometric models.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
User Contributions:
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Impact of types of functional relationships, decisions and solutions on the applicability of marketing models
Article Abstract:
A new study investigates the impact than different marketing models make on decision-making.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Models, Marketing management, Market research, Marketing, Marketing models
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