Classification of industrial services: a model with strategic implications
Article Abstract:
Increased competition has created a marketplace that has become hypercompetitive. The industrial sector of the economy has not been immune to the escalation in domestic and international competitors. The need to effectively service industrial customers has become a necessary element in the market mix of producers as well as members of industrial channels of distribution. This article addresses the classification of industrial goods/services to aid industrial marketers' marketing efforts. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1997
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"Coopetition" in Business Networks to Cooperate and Compete Simultaneously
Article Abstract:
Companies can benefit from competition and cooperative relationships with other firms. "Coopetition" requires the separate management of the parts in order to develop a successful relationship.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
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- Abstracts: Buyer perceived service quality in industrial networks. Post-purchase strategy: a key to successful industrial marketing and customer satisfaction
- Abstracts: Impact of the ISO 9000 series standards on industrial marketing. Buyer perceptions of the purchase process and its effect on customer satisfaction