CalgaryEs excellent ad-venture

Article Abstract:

The year 2004 saw Venture Communications in Calgary cross over from a conventional advertising agency to an integrated marketing communications company. As a result of the change, the companyEs revenue increased by twenty percent for the fiscal year ended in August, and it also attracted U.S. clients, including Cisco, Unisys and BMC Software. The agencyEs entrepreneur Arlene Dickinson, who received several awards for her business skills and marketing philosophy, shares her success story.

Advertising agencies, Management dynamics, Agencies, Management, Company business management, Venture Communications

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Transit strike derailing ad business

Article Abstract:

The advertising industry has lost nearly C$150,000 of the C$2.5 million generated annually by bus board and interior transit advertisements. This is because of the ongoing transit strike in Calgary, Canada, which started in late Feb 2001. Normally, Calgary's transit earns 317,000 weekday fares. Some of the major transit advertisers that are losing revenue owing to the strike include Pattison Outdoor Group, Highwood Communications and CFCN Television.

Advertising and Related Services, Advertising

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Second act

Article Abstract:

Increased ticket sales at Rosebud Theatre as a result of word-of-mouth and public relations campaigns is discussed.

Market share, Public affairs, AMUSEMENT & RECREATION SERVICES, Usage, Economic aspects, Entertainment industry, Public relations, Company market share, Company public relations, Word of mouth marketing

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