Can you buy a business relationship
Article Abstract:
Research into the effects of acquisitions and mergers on business relationships is given. The research shows that by acquiring a company or merging with a company, the acquisition of their market share in their industry is not for certain as business relationships are harder to acquire.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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The negogiation process as a predictor of relationship outcomes in International buyer-supplier arrangements
Article Abstract:
Research into negotiation processes in the international buyer-supplier industry is given. The research shows that purchasing department feel better about their buyer-seller relationships when they can work independently with technical information.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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Expected relationship value
Article Abstract:
Research into the measurement of expected relationship value is given. This article introduces this new construct and outlines the method for it's measurement in business to business relations.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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