Healthcare moves online

Article Abstract:

Pharmaceutical companies are increasingly moving to provide Web sites as a means of exposing their products to consumers. The move is based on drug firms' recognition of consumers' intent of gaining health information through the Internet and also due to the Web's cost-effectiveness in reaching people without breaking regulations on direct-advertisement to consumers. However, the increase of information divulged by drug companies also raises concerns from physicians regarding the quality of the information being delivered.

Marketing procedures, Pharmaceutical Preparation Manufacturing, Industry Market Data, New Electronic Marketing, Pharmaceutical Preparations, Drugs, Article

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St. Willy's style of almost bank-bashing

Article Abstract:

St. Willibrord Community Credit Union of London, Ontario, claimed that its advertisements were designed to point out the disadvantages of banks without sounding like bank-bashing. The ads, which were created by Connections Integrated Marketing, centered on ownership as an advertising message. The ad concept came about after realizing through research conducted in 1997 that credit union members highly appreciate having profits returned to them.

Advertising, Credit Unions, St. Willibrord Community Credit Union

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