Clothier of the jet set
Article Abstract:
The once provincial and paternalistic Italian textile firm Emernegildo Zegna is now one of the world's leading manufacturers of high-fashion menswear. Over its 80 years of existence, the family-owned company has expanded to 75 shops and boutiques in Europe, Asia and North America. Zegna has come to be known as the clothier of the international jet set and has such leading figures as the Aga Khan, King Juan Carlos of Spain and French celebrity Alain Delon among its most loyal customers. According to one its marketing surveys, the typical Zegna buyer has an annual income running to about five to six figures, drives a European luxury car, is an art lover and is an extensive traveller. Key to the company's huge success is its heavy emphasis on service and product quality.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1989
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No Roman holiday
Article Abstract:
Italy assumed the Presidency of the European Community (EC), which rotates among the EC members every six months, in July 1990. The chief subject that will confront Italy during its term is preparations for the December 1990 Conference on Economic and Monetary Union. Italian Foreign Minister Gianni De Michelis will use the EC Presidency to press for a development package from the EC for Eastern Europe, the Middle East, and the developing countries. De Michelis will also seek to use the Presidency to move the EC away from its focus on the relations of France and Germany towards an expanded role for Italy in order to ensure that the agenda of the EC does not get hamstrung by the reunification of Germany.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1990
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Joking aside, Merloni targets Europe
Article Abstract:
Merloni Elettrodomestici group (Fabriano, Italy) chairman Vittorio Merloni has helped to guide the company to capturing a large percentage of first the Italian and then the European-wide home appliance market with its two brands, Ariston and Indesit. The company hopes to expand its current 8% market share across Europe to 15% with the approach of 1992 and the relaxing of trade barriers.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1989
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