Companies & their strategies: recent mergers & acquisitions
Article Abstract:
RJR Nabisco has entered an agreement with the Fontaneda family for the control of Galletas Fontaneda of Spain in August 1996 for Ptas4,500 million. Marbu, a Spanish subsidiary of RJR Nabisco, acquired control of the company for the sum in the deal, which included the sale of all facilities of Galletas Fontaneda. Galletas Fontaneda, whose brand names are continued to be used under the new ownership, was most important for its third position in the biscuit market of Spain.
Comment:
Enters agreement with the Fontaneda family for the control of Galletas Fontaneda of Spain in August 1996 for Ptas4,500 million
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for tobacco
Article Abstract:
The French tobacco market grew by 5.7% between 1996 and 1997 to post a total market value of Ffr 76.2 billion. The sector encompasses cigarettes, cigars and smoking tobacco. Cigarettes dominate the sector, accounting for 92.6% of the market's total value in 1997. Their popularity can be attributed to their ease of use and wide variety offered in the market. The main distribution system for tobacco products is the country's 35,000 tobacconists.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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European Markets - Tobacco
Article Abstract:
Tobacco prices, taxes, demand for cigars, roll-your-own tobacco in the European market, have all increased in spite of reduction in size of the smoking population. The spate of tobacco-related litigations in the United States threatens to cripple the tobacco industry world wide.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 2001
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