Cost complexity of pricing decisions for exporters in developing and emerging markets
Article Abstract:
The pricing strategies of export firms in the US and South Korea are compared. More cost variables are involved in the pricing strategy of companies in a developed country, such as the US, than are involved in the in the pricing strategy of a developing market, such as South Korea.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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Who standardize advertising more frequently, and why do they do so? a comparison of U.S. and Japanese subsidiaries' advertising practices in European Union
Article Abstract:
The usage of standardized advertising strategies by international exporters is analyzed by focusing on subsidiaries of Japanese and American firms in European Union.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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The adaption of host market positioning strategies: empirical evidence on Australian exporters
Article Abstract:
Australian export marketing companies are examined for their market positioning techniques in their home and host markets.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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