Creative eye

Article Abstract:

The Sun Life, Winners, Swiss Chalet, and Quebec Loto advertisements are evaluated. Sun Life's advertisement which shows people walking with little suns over their heads is a convincing campaign while Quebe Loto's unique use of Beethoven's "Ode to Joy" effectively grabs the viewers' attention. Other comments on the advertisements are provided.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, INSURANCE CARRIERS, Amusement and recreation, not elsewhere classified, Insurance industry, Column, Television advertising, Gambling industry, Sun Life Assurance Company of Canada, Winners Corp., Swiss Chalet Inc., Societe des loteries du Quebec

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The hi-def side of Sears: retailer partners with Global to promote its electronics offering

Article Abstract:

Sears promoted Global Television's fall 2007 lineup with in-store signage and inclusion in its flyers in their cross-promotional agreement with the television network. Global Television reciprocated by featuring Sears and two of its electronic vendors, Sony and Panasonic in a 30-minute show during the Labour Day weekend.

Television Broadcasting, Department Stores, Television broadcasting stations, Alliances, partnerships, Licensing/Sales Agreements, Television broadcasting industry, Cooperative agreement for product marketing, Sears, Roebuck and Co., Marketing agreements, Global Television Network (Toronto, Ontario)

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Feeding a media hunger

Article Abstract:

The plans of McDonald Corp., to adopt a new marketing approach in order to meet the needs of specific target markets are discussed.

Methods, McDonald's Corp., Target marketing, MCD, Customer relations

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