Credibility gap
Article Abstract:
A survey conducted by Leger Marketing to gauge Canadians opinions on television advertisements used by the main parties for the upcoming federal election, found that voters rated the ads as lacking credibility.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
What they want, when they want it
Article Abstract:
Advertisers and marketers have to develop technologies that will attract Canadians who are exposed to too much advertising and have developed an aversion towards it.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Creative eye
Article Abstract:
The television commercials of Coast Mountain Sports, Canadian Liver Foundation, Canadian Breast Cancer Foundation and IKEA are evaluated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: HSBC bets big on China. Crude pressure. Tenency rights
- Abstracts: Investment gap. Currency cushion
- Abstracts: B.C. Dairy guts campaign. Project work. Bone-chilling milk ads
- Abstracts: H&M aims to tap high-end fashion market: Swedish retail giant plans a pricier brand in bid to lift revenue. SAS plans to cut 4,000 jobs, freeze wages in restructuring
- Abstracts: Television. A healthy dose of reality. Product placement for dummies