DENMARK: NEW LIFE-STYLES AFFECT BEER SALES
Article Abstract:
Beer sales in Denmark have dropped by almost 20% in the past five years. This stems from changing ways of life, says life-style expert Henrik Dahl. These life-style changes have been going on for many years but brewing companies have not managed to keep up with the changes, says Dahl. One of the differences in life-style is changing dietary habits. A big increase in the interest in exotic foods from other countries has brought about increased wine consumption at the cost of beer, says Dahl. Another reason for reduced beer consumption in Denmark includes major changes in attitudes at workplaces. At most workplaces the demands and the pace of work have risen and it is no longer possible to drink beer during working hours, which used to be common in Denmark. At the same time, the number of physically demanding jobs, where beer drinking was common, has dropped. Many workplaces have also introduced a policy banning alcohol during working hours. Moreover, young people in Denmark have a different attitude towards alcohol and are of the opinion that alcohol is not suitable for workplaces, says Dahl. Carlsberg's sales manager Mogens Jonck says another important reason behind reduced beer sales is changes in legislation. He says that the new alcohol limits have caused an uncertainty that makes people in certain situations give up taking a beer altogether. Jonck says Carlsberg has tried to cope with this development by introducing low-alcohol beers such as Carlsberg Ice. During the past year, breweries have tried to cope with the changing life-styles by investing in new products, new packaging and new sales channels. Reduced beer sales mainly affect the breweries whose sales abroad are not as big as those of Carlsberg.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
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DENMARK:CARLSBERG BOTTLE DEVIATES FROM STANDARD
Article Abstract:
In Denmark, rivals to Carlsberg brewing company are surprised at the introduction of Carlsberg's new PEN bottle for beer. Environment minister Svend Auken announced in 1994 that new bottles would be made of standard type so that they could be used by all. He confirmed this as the practice that should be valid from then, writes the paper. Bryggerigruppen's (Faxe, Ceres and Thor) marketing director Leif Rasmussen says that it is strange that Carlsberg has won the ministry's approval for the bottle as it is a special bottle deviating from the standard. What is even more peculiar, according to Rasmussen, is that the approval took place in secrecy. Albani's director Mogens Holmgaard agrees with Rasmussen. Leif Rasmussen is also critical of the fact that Carlsberg has signed a deal with the retail trade regarding extra pay for sorting the Carlsberg's bottles without other brewing companies knowing about this. Carlsberg sales manager Mogens Jonck says, however, that this payment is carried out in order to compensate the other breweries for the extra trouble involved in the handling of these bottles. Rasmussen presumes that it is no longer a requirement that breweries make standard bottles suitable for the recycling system but that there is room for many different kinds of bottles in the market.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
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POLAND: CARLSBERG IN PRICE WAR
Article Abstract:
The Danish brewery group Carlsberg participates in the on-going price war on the Polish beer market. The market is characterised by overcapacity, and Okocim, in which Carlsberg owns a 45% stake, has lost market share to 7.7% from more than 10% twelve months ago. Marko P Marinkko, MD of Okocim, says Okocim still is production oriented, and he is now developing plans for distribution and sales. He say it will take two-five years to cope with the problems. Mr. Marinkko expects the Polish beer market to be further consolidated. At present, there are 78 breweries. Breweries which are controlled by Heineken, South African Breweries and Carlsberg account for 65% of the market.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
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