DRINKING COFFEE CAN BE COOL, TOO
Article Abstract:
The Indian Coffee Board has drawn up a Rs30 crore five-year plan to aggressively market coffee as a trendy drink. Though coffee production in the country is set to increase to 300,000 tonnes by 2000 AD from the present 220,000 tonnes per annum, coffee consumption in the domestic market is reducing by four percent every year. The per capital consumption is just 58 gm at present. The board has envisaged a two-pronged strategy to promote coffee in the domestic market. The first envisages targeting the consumer through mass media campaigns and secondly to bring coffee closer to consumer through extensive sampling. This sampling will be done by setting up vending machines, mobile coffee vans and permanent and movable satellite coffee bars in prime areas like railway stations, airports, marketplaces, bus- stops and cinema halls. For each approach, a Rs3 crore budget has been fixed. To trigger at-home coffee consumption, the Board plans to market branded easy-to-use percolators, priced at around Rs400. (gsh)
Comment:
India: Indian Coffee Board draws up a Rs30 crore five-year plan to aggressively market coffee as a trendy drink
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1998
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A FEW RAKE IT IN, THE REST WATCH
Article Abstract:
Ogilvy & Mather (O&M) has won awards for its Cadbury's Flagstaff film, Vintage cards, Pidilite's Fevicol and Parcol humorous ads and Four Square's Press advertising in 1997-98. It won awards from the Advertising Club of Madras for the Titan ad campaign. The Chennai Advertising Triumph awards were given to O&M for its IBM, Madura Coats and Top Ramen commercials. It has won 11 of the 23 awards of the Calcutta Ad Club. In the Advertising & Marketing (A&M) magazine's awards in Delhi, O&M's creative director, Piyush Pandey, copywriter Bobby Pawar and Ranjan Kapoor were named the Person of the Year. Enterprise-Nexus won awards for Times of India, Air-India and Sesa Seat ads. McCann Erickson won an award for its Durex commercial. Sasi of Coimbatore has won Abbys and A&M award for its Tamil Nadu Aids Control Society ad campaign. Hindustan Thompson Associates won the Campaign of the Year award from Abby for its Armed Forces commercial. Tricky Gray has got an award for its audio-visual, My Way, a tribute to Ravi Gupta. (rk)
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Wins awards for Cadbury's Flagstaff film, Vintage cards, Pidilite's Fevicol & Parcol ads & Four Square's Press advtg in 1997-98
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1998
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WINNERS: WIPRO
Article Abstract:
The enterprise solutions division of Wipro Infotech of Bangalore has got the capability maturity model level 5 certification of the Software Engineering Institute of USA. The division is the first software services organisation in India to have earned this global distinction. It is one of the 6 high-quality world organisations. This achievement makes Wipro Infotech a world class software service organisation, capable of executing large software projects with the most stringent quality standards and very tight time and cost controls. The recognition will enable the company to bag larger projects. Enterprise solutions accounted for 22 percent of the total revenues of Wipro Infotech in 1997-98. This division develops customised applications and systems software. It is now trying to get the people competency maturity model of the Software Engineering Institute, which assesses an organisation's people management capability. (tsm) (kvr)
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1999
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