Des CD-Rom pour apprendre et jouer

Article Abstract:

According to a survey by Publim trie for Fnac , three people out of ten buy a multimedia home computer to keep themselves informed. The proportion of those doing it for entertainment purposes fell to 21% compared to 27% in a previous survey in October 1997. Two out of ten do it for training purposes and 16% to access databases. The survey also shows that people who own or are close to own a home computer plan to spend FFr 1,800 in CD-ROMs on average in 1998 (FFr 400 less than in October 1997).

Comment:

France: Three people out of 10 buy a multimedia home computer to keep themselves informed

Personal & Home Computers, Computer games, Article

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FRANCE: CUSTOMER RELATIONSHIP MANAGEMENT

Article Abstract:

A new data processing tool, Customer Relationship Management (CRM) has developed in the marketing departments of retail chains. This tool makes it possible to target promotions according to the customer and thereby to increase customer loyalty. The data base is fed by information from the sales outlet terminals and also by retail chains' private cards, which are proliferating. In order for the system to operate successfully, the retail chains call on integrators who chose the software tools, build the data storage, and provide data use operations.

General services, Marketing procedures, New Electronic Marketing, Retail & Whsle EDP NEC, Retail computer applications

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FRANCE: SPECIAL SUGARS DRIVE THE MARKET

Article Abstract:

According to the head of the sugar department for Carrefour, the French retail chain, in the Etampes store in the Essone departement, the development of the sugar market at present appears to depend on special sugars, a segment which already represents 20% of the turnover of the sugar department. Special sugars make it possible for manufacturers to wake up the sugar market, increasing the opportunities to consume this basic product.

Strategy & planning, Refined Sugar, Sugar Manufacturing, Carrefour S.A.

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