Integrating country of origin into global marketing strategy: a review of US marking statutes

Article Abstract:

The four major legal tests of US marking statutes are examined to enable the introduction of country-of-origin markings into international marketing strategy.

Administration of General Economic Programs, Import Labeling Regulations, Research, Consumer behavior, Rules of origin (International trade), Rules of origin

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Trademark rights in gray markets

Article Abstract:

The protection of trademarks in the midst of gray market activity is discussed.

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Trademark Programs, Statistical Data Included, Laws, regulations and rules, Protection and preservation, Trademarks, Gray market

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Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives

Article Abstract:

A model is developed from the determinants of satisfaction in importer-exporter sales negotiations between the United States and 47 international buyers. The model's antecedents and process variables are delineated and focus on a communications perspective, specifically the impact of conflict and flexibility on satisfaction.

Management dynamics, Intnl Marketing, Methods, Models, Management, Comparative analysis, Business-to-business market, Business to business market, Company business management, Export marketing

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