Durex unveils steamy ads to woo young U.S. buyers
Article Abstract:
London International Group PLC, a manufacturer of condoms, has launched an new advertising campaign for its Durex line of condoms. The ad campaign, which was developed by the McCann-Erickson advertising agency, features naked couples passionately embracing one another to underscore the fun side of making love. The promotional effort is a marked departure from the company's sensitive and AIDS-awareness-themed ads. The firm has expressed optimism that the campaign will allow Durex to compete more effectively with the Trojan condom brand of Carter-Wallace for the youth market.
Comment:
Launches new advertising campaign for its Durex line of condoms
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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BAT joins forces with Rothmans in $8.67 billion deal
Article Abstract:
Rothmans International BV has agreed to a merger with British American Tobacco PLC in a deal that has been valued at $8.67 billion. Industry analysts have said that the merger of the tobacco industry's fourth and second, respectively, companies still must be approved by government regulators. Ther merger will create a company that will be poised to compete with American tobacco producers in an increasingly competitive global market.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1999
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Hearing to decide on U.K. plaintiffs in tobacco suit
Article Abstract:
A hearing began Dec 7, 1998 to determine the scope of the UK's first class-action lawsuit against Britain's biggest tobacco companies, Imperial Tobacco PLC and Gallaher Group PLC. The 3-year statute of limitations for pursuing claims has expired for 36 of the 52 lung-cancer sufferers lodging the complaint. Imperial and Gallaher control 80% of the UK cigarette market. The trial date has been set for Jan 2000.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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