Everybody's on the line
Article Abstract:
Major telephone companies in Quebec have launched promotional campaigns in an effort to spruce up consumer awareness of their new products and services, particularly long distance phone service. Telecommunications firms in the region have started conducting telemarketing operations, and introduced rate cuts as well as television and radio advertisements to achieve their desired goals. The phone services providers in the region have also commenced direct marketing operations to promote their services. The move reflects the heavy competition in the Quebec telephone service market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Wrong number
Article Abstract:
Bell Canada's current commercials are confusing, with vague messages and unsure of who they are aimed at. There was a time when 'Bell' and 'telephone' meant the same thing, and the only reason why it needed to advertise was to distinguish its service from other forms of communication. However, the deregulation of Canada's long-distance telephone service, prodded Bell to enter the business. However, its efforts to distinguish itself from Sprint and AT&T has all the characteristics of its monopolistic nature.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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