Exporting large capital equipment: a case study of nuclear technology transfer

Article Abstract:

The purpose of this article is to examine the marketing variables affecting the exportation of nuclear power plants by U.S. manufacturers. It is stated that with the demise of the nuclear industry within the United States following the TMI-2 accident in 1979, U.S. nuclear power plant suppliers have been forced to look externally to expand their market. Currently, U.S. suppliers of nuclear power plants are concentrating their export marketing efforts in developing countries and newly emerging Asian countries. However, the United States faces stiff competition from other industrialized nations such as Canada and France in the nuclear power plant export markets. The paper analyzes the marketing variables involved in exporting nuclear power plants, including the site selection process, legal variables, and financing. It is noted that during the early 1970s, the export market for nuclear power was essential a seller's market. In recent years, marked with the increasing debt repayment problems facing developing countries and a lack of nuclear power plan orders in the United States, the export market has become a buyer's market. The paper also evaluates what changes are needed in the U.S. nuclear power industry in order to remain competitive in the exporting of nuclear power abroad. Changes are recommended in reactor design, the licensing process, adaptation to legal and political environments, and joint financing in cooperation with the host country. (Reprinted by permission of the publisher.)

Analysis, Management, International trade, Nuclear industry, Nuclear power plants, Technology transfer

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An examination of the foreign market knowledge of exporting firms based in the People's Republic of China: Its determinants and effect on export intensity

Article Abstract:

A concept model of determinants of foreign market knowledge, that explains the ways in which structural and relational social capital affects the creation of foreign market knowledge, based on the social capital theory is developed. A study demonstrating the theoretical link between foreign market knowledge and export intensity, which is put forward by the internationalization process model with empirical evidence, is presented.

China, Forecasts, trends, outlooks, Forecasts and trends, Exports, Market trend/market analysis, World market, International markets

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An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market

Article Abstract:

A study examining the factors influencing the usage of electronic commerce by small and medium sized enterprises is presented. The study is based on SMEs of Turkey, an emerging market.

Marketing procedures, Turkey, Usage, Marketing, Technology application, Electronic commerce, E-commerce, Company marketing practices, Small and medium sized companies

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