FRANCE: CARREFOUR GOES INTO CAR RENTALS
Article Abstract:
The manufacturers' monopoly on car sales is scheduled to end in 2002. Carrefour is preparing to launch a long term rental service for new cars to private individuals. This new service is to begin at the end of the first half of 2000. Carrefour is targeting a virgin market; at present long term rentals concern only the market of companies and administrations. There seems to be considerable potential in long term rental service for private individuals. It may also interest artisans and the liberal professions.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: CARREFOUR'S CRM SERVICE
Article Abstract:
Carrefour, the French retail group, has developed its CRM (Customer Relationship Management) with MicroStrategy. CRM links all of the consumer data collected via loyalty card, call centres, financial services and Internet sites as well as others. In addition to supplying strategic indicators, it also makes it possible to offer a response which is adapted to clients' needs. The group also has an Intelligent E-Business unit which groups together all of the data which is sent daily to the group's 30,000 executives at its 9,000 sites throughout the world. A subscription system allows users to filter, choose, and sort the information which interests them.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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