FRANCE: FOOD/DRINK SCARES AND LARGE RETAILERS

Article Abstract:

Repeated food and drink crises (Belgian chicken, Coca-Cola) have only had a limited impact on shop sales. Although sales in the poultry department were down by an average of 15% (on a national level), this decline concerned only lowest price products, the presence of which is progressively being reduced in shops anyway. The effect of the crises on turnover generated by food and drink sales in the shops is relatively small, due to a transfer in purchasing to benefit products such as duck, fish and labelled poultry. The impact of the withdrawal of Coca-Cola also had a very limited effect on drinks sections. At Auchan, between 14 and 21 June 1999, drinks sales (including alcoholic drinks) were up 10%, boosted by higher sales of mineral water (+15%), fruit juice (+15%) and other soft drinks (+10%).

Europe, Sales & consumption, Food & Kindred Products, Food Manufacturing, Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Coca-Cola Co. (Atlanta, Georgia), Auchan S.A.

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FRANCE: NEW PRODUCTS IN FABRIC SOFTENERS

Article Abstract:

While Doux & Pur targets mothers and Sensation de Soie targets the sophisticated woman, Vitalite targets the business and sports sides of the woman. The new fabric softener by Cajoline, coming in four different packagings in June 1999, is part of Lever's strategy to segment the market and launch products with a strong added value. Colgate Palmolive, the leading player in fabric softeners in France, introduced Soupline Douceur Cashmere that same month. The new product, which includes cashmere extracts, comes in a brand new packaging.

Marketing procedures, France, Product introduction, Demographics, Packaging, Polish and Other Sanitation Good Manufacturing, Fabric Softeners & Rinses, Colgate-Palmolive Co., Lever, Fabric softeners

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