FRANCE: INFOCOM'S GOALS

Article Abstract:

Infocom intends to continue the development of its promotions announcements service on Internet (www.super-promo.net). This offer of about 600 coupons available on the net at present is expected to expand geographically. Advertisers can have a space for 365 days for a subscription of FFr 300 per month before tax, without the possibility of termination. Two possibilities are available to people using this site: purchasing products on promotion by fax or mail, or printing out a coupon to be used in the participating stores. Infocom is advertising on France Telecom's electronic directory in order to make itself known. The company has also broadcast a spot on France 3 Sud and sent a presentation to its service to more than 7.5mn employees.

Comment:

Has announced continued development of its Internet promotions and announcement and coupon service

United States, On-Line Information Services, Videotex & Teletext, Database Vendors, New Electronic Marketing, Database industry, Internet services, Infocom Inc.

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FRANCE: THE MARKET OF STOCKS, CUBES, ETC

Article Abstract:

Maggi and Knorr have designed the 'ideal' way to display stocks, cubes and other flavourings in French super and hypermarkets. Consumers needs a stronger clarity in this department which concentrates hundreds of references (in a hypermarket) including salt, pepper, herbs, spices, etc. In July 1999, the offer in these products went up 13% including a 19.8% progression in hypermarkets. Altogether, Maggi, Knorr and Ducros corner 90% of the total sales, with Maggi leading the market with a 55% share by volume and 61% by value in the year ended in June 1999, followed by Knorr with 25.7% and 21% respectively.

Pickles, Sauces, Salad Dressings, Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing, Point-of-Purchase Displays, Condiments, Maggi

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FRANCE: SOCOPA INTRODUCED SPECIAL HOLIDAY KIT

Article Abstract:

Socopa has introduced a Special Holiday Kit of Filet de Boeuf, for four people. It comes in a paper sack and can be prepared in 15 minutes. It consists of a 400-gram cooked beef fillet, a 300-gram block of meat paste in puff pastry, 160-grams of stuffing, and a 140-gram sachet of sauce with morel mushrooms. The entire kit is priced at FFr 100 to FFr 120.

Fresh Meat, Animal Slaughtering and Processing, Product introduction, New Products/Services, Meat, Socopa Sud-Loire

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