FRANCE: MIKO'S NEW PRODUCTS FOR SUMMER 1999
Article Abstract:
In 1999, Miko will consolidate its star brands, focusing on juniors and snacks. For juniors, the Max brand will get aggressive promotions in the summer of 1999, with a partnership with Pinder, following a circus, and the launch of new products, particularly Krasy Kraker, a stick coated with fizzy sweets, plus mini cones. The Winner Taco line of snacks is going to get a rum coconut flavour, for an adult target. The Magnum line will also get two new products in 1999, with the launch of two new products: Magnum After Dinner (individual portions of 35 millilitre, for a more feminine target, and Magnum Ego, for young people who are 18 to 25 years old. Another new product is Royal Cornetto, evoking the Italian ice cream world; it replaces the Royal Cone brand.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: EXTENSIONS FOR THE FRUITISSIMO LINE
Article Abstract:
The Pilpa company has added two new flavours to its Fruitissimo 0% line of light ice cream. These are orange ice cream coated with guava sherbet, and tea-peach ice cream with a peach coating. They are priced at EUR 2.30 for a box of three ice cream sticks.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: CARTE D'OR HAS LAUNCHED A NEW PRODUCT
Article Abstract:
Miko's Carte d'Or has launched a new product: cinnamon ice cram with bits of caramelised sugar. This is a first in supermarkets and hypermarkets. The recommended sales price is EUR 3.34bn for a one-litre tub.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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