FRANCE: REVIEW OF CRM SOFTWARE PACKAGE MARKET

Article Abstract:

The CRM (Consumer Relationship Management) software package market is booming in France. According to an estimate by the ICD France firm, it represented FFr 3.97bn in 1999, up 30% from 1998, and is expected to post a rise of about 43% between 1999 and 2004. Sales automation tools dominate the applications market, representing 40.5% of the licences in 1999, following by 37.8% for tools linked management services and support, and 21.7% for automation tools for marketing operations. These posted the sharpest rise, up 84% from 1998. Although the biggest companies represented 60% of the licensed income in 1999, small companies gained ground with 30% of the CRM publishers in 1999.

Italy, Prepackaged software, Software Publishers, Database Mgmt Software Pkgs (Micro), DBMS software, Consumer Relationship Management

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FRANCE: A NEW LOOK FOR LABELS

Article Abstract:

In addition to the function of product identification, labels, which are increasingly informative, are real marketing tools and play a role in product safety and traceability. The label market is growing by 10% to 12% per year. Most are paper, but paper is growing due to the rise of sleeves. Sleeves represent 4% of the market, but are growing 20% per year, and food products represent 60% of their applications. The segment includes shrink sleeves, which can be used on soft packaging as well as rigid, and they can take any possible shape. Sleever International's Peg-Sleeve is a system which combines both labelling, hanging, and protection against theft. Sleeves can be also be coupled with regular labelling, which makes it possible to insert coupons or adhesive removable labels. Concerning informative labels, there are labels which open like a book, folders, directions for use, and others which carry a promotion or a game. The technique of holograms makes it possible to develop very reliable anti-counterfeit security systems.

Marketing, Plastic Film, Unsupported Plastics Film, Sheet, and Bag Manufacturing, Miscellaneous Plastics Products, NEC, Plastic films

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FRANCE: SELF-SCANNING PROBLEMS

Article Abstract:

It costs FFr 1mn to equip a store with self-scanning facilities. Self-scanning also involves training one or two cashiers, perfect product coding, and updating the files in each reader daily. This system also runs into a profitability problem (15% of a supermarket's must use adopt the system in order to bear the excess costs), and there is a social obstacle in a sector which employs 100,000 cashiers. The system is more vulnerable to unknown mark-downs. According to a director of Monoprix, people who use a retail chain's self-scanning system are two or three times more likely to cheat than regular customers.

Food Stores, Food and Beverage Stores, Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Key-Verifiers, Bar code scanners

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