FRANCE: SELF-SERVICE DEPARTMENTS IN MARCH 2001

Article Abstract:

According to ACNielsen, there were 262,000 tonnes of food sold in the chilled ready food section of self-service departments in the 12 months ending 11 March 2001, up 6.5%, for EUR 1.83bn, up 10.2%. Nearly 92% of French consumers purchased a chilled ready food product in 2000. They tend to rather well-off city dwellers with a family. The top three segments in terms of sales volume are ready meals, with a 12.7% market share, up 7.2%, ready-to-use dough, with a 16.6% market share, up 4.2%, and salad with a 16.2% market share, up 17.3%. Sauces and side dishes showed the strongest rise, up 25.3%, and the sharpest drop was for pizzas which slipped 2%. In value, the top three segments are ready meals with a 17% market share, up 14.1%, salads with a 13.6% market share, up 16.8%, and pizzas with an 11.9%, up 3.1%. No segment declined. Sauces and side dishes posted a rise of 23.8%, the sharpest increase. Given the growing selection of products, retailers have increased the area of this department. Now hypermarkets carry and average of 401.2 products and supermarkets carry 173.4. The 2001 trends in the department are vegetable and pasta products, sandwiches, traceability, and organic products.

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing, Sauces & Prepared Mustard, Pickles, sauces, and salad dressings, Macaroni and spaghetti, Macaroni, Spaghetti & Noodles, Dry Pasta Manufacturing, Pasta products, ACNielsen Corp.

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FRANCE: THREE TYPES OF CHILLED READY MEALS

Article Abstract:

After they launched many new varieties, French chilled ready meal manufacturers are consolidating their selection around three priorities. First of all, they are making packaging more practical - there is particularly felt a need in the individual ready meals segment, which represent 62% of the sales volume and 77% of the sales value. Manufacturers are also trying to make their selections more flexible so that consumers can add their own personal touches. Thirdly they are responding to consumer demand for transparency concerning the origin of the raw materials used. Monoprx, the leader for sales of individual ready meals with a 12% share of the market, has brought out Bien-Vivre, a line of six dishes which combine pleasure, nutritional balance, and full information concerning the ingredients. Fleury Michon, the leader of the chilled ready meal segment with 34% of the volume, up 2% in the 12 months ending 1 June 2001, and 37% of the value, up 5%, advertises concerning its supply system - rabbit from Pays de la Loire, Atlantic salmon, etc. At the end of 31 March 2001, the chilled ready meal dishes represented 28,856 tonnes, up 7.4%, with a turnover of EUR 258.55mn, up 13%.

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