FRANCE: SVELTESSE FOCUSES ON PLEASURE AND HEALTH
Article Abstract:
Nestle's Sveltesse is placing a priority on pleasure and health for its line of light yogurt. It has reworked its Sveltesse Fruits recipe to make the products tastier and as creamy as standard yogurt. Sveltesse has added a new non-fat segment with Sveltesse Velours, a creamy product which comes in plain and vanilla varieties. By concocting these products, Sveltesse intends to attract men, who consume more than 33% of light products. They are willing to eat this type of product, but refuse to deprive themselves of pleasure and taste.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: NESTLE LAUNCHES VITA-MINE FROM SVELTESSE
Article Abstract:
After the health and light product sectors, Nestle has tackled the cosmetics sector with its new Vita-Mine product, sold under the Sveltesse brand. The group is offering women a gourmet product with zero fat content, designed to 'help skin remain lovely by combating free radicals' with vitamin C and pro-vitamin A. There will be no promotional campaign for this new product launch.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: YOPLAIT LAUNCHES PETITES FAIMS DE CALIN
Article Abstract:
Yoplait has launched Petites Faims de Calin, a low-fat yogurt snack (between 5% and 7% fat content for 100 grams of finished product). The recommended sales price is EUR 1.97 for a pack of four pots.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: FRANCE: REVIEW OF THE FROZEN FOOD MARKET. FRANCE: FESTIVE SEASON ICE CREAM MARKET. France: Picard goes into groceries
- Abstracts: FRANCE: CEGETEL PRESENTS WEBMEETING. FRANCE: CEGETEL UNVEIL VIRTUAL PRIVATE NETWORK OFFER. FRANCE: WEB CALL CENTRES ON THE RISE
- Abstracts: PHILIPPINES: SYSTRA AND MANILLA METRO. THAILAND: COGIFER WINS TWO CONTRACTS. BOSNIA: A BRIDGE TO BE REBUILT
- Abstracts: Ericsson, Merrill join Swedish firms to create fund. Funds are moving institutional clients online
- Abstracts: Continental, Michelin face off in tire race. The two biggest steel makers in the U.S. discuss a merger. Finding the right tires leaves makers playing rubber match