FRANCE: SAVOURY APPETISER PRODUCT MARKET

Article Abstract:

The savoury appetiser market represented 83,880 tonnes for the twelve months ending 31 August 1999, calculated monthly, holding steady, for FFr 3.755bn, up 3%. Salted nuts represented the lion's share with 48.6% of the total sales value, down 1.7%, and 40.6% of the sales volume, up 1.3% during this period. Crackers represent 26.8% of the sales value, 0.8%, and 28.1% of the sales volume, up 4.9%, while extruded products represented 24.4% of the sales value, up 2.6%, and 31% of the sales volume, up 3.6%. Douwe Egberts' Benenuts is the leader of the salted nuts segment, while Bahlsen controls the upscale nuts and mixtures of fruit. Danone's Belin-Lu dominates the crackers market with a 50.2% volume market share, followed by Ancel with a 16.6% market share. The extruded segment is led by Bahlsen, which posted a 28.6% volume market share, followed by Pepsico's Fritolay with a 15.4% market share, and Danone's Lu with a 14.8% market share. Investments in advertising and promotions drive the market: 20% of the market's sales were made under promotion. Innovation pays off, too. The snack segment for children posted an 11% growth in volume, reaching 1,600 tonnes at the 31 August 1999. Pepsico's Bahlsen opened this segment in 1995 with Monster Munch, and has since been joined by Danone's Lu with Croc'Dingo and by Douwe Egberts with The Mask. Competition stiffened with Procter & Gamble's arrival on the market. Its Pringles brand already holds a 1.5% market share.

Fruit and Tree Nut Farming, Snack Foods, Snack Food Manufacturing, Cookie and Cracker Manufacturing, Fruits & Nuts, Crackers, DANONE Group, PepsiCo Inc., Procter and Gamble Co., Produce industry, Ancel, Douwe Egberts, Bahlsen France

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FRANCE: THE BREAKFAST CEREAL MARKET

Article Abstract:

According to ACNielsen, the French breakfast cereal market sold in supermarkets and hypermarkets represented 91,321 tonnes for the twelve months ending March 1999, calculated monthly, up 8.1%, for FFr 2.9bn, up 8.1%. There is high market potential, since cereal consumption per capita per year comes to only 1.5 kg in France compared with 6 kg in the United Kingdom. There are two development directions to explore: encouraging children to eat cereal daily and developing cereal consumption among adults, where there is a penetration rate of less than 50%. The market is driven upwards by children's products, which represent 53.7% of the value market share, up 8.8%, and adult products which represent 41.4%, up 8.4%, while family products represented a 4.9% value market share, down 1.3%. Among the fastest-growing segments, are children's chocolate cereals, which represented an 11.3% volume market share in 1998, and crunchy mueslis for adults, with a value of FFr 328.7mn, up 21.6%. Kellogg, the market leader, posted a volume market share of 43.2% in 1998, down 73.4% from 1997, and a 46% value market share, down 5.1%, while Nestle posted a volume market share of 22.6%, up 27.5%, and a value market share of 24.4%, up 27.5%, and private labels posted a 21.6% volume market share, up 27.5%, and a value market share of 18.2%, up 29.9%. The market leaders are focusing on innovation in order to increase market shares or to maintain their positions.

Nestle S.A.

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FRANCE: THE BREAKFAST CEREAL MARKET

Article Abstract:

According to ACNielsen, the French breakfast cereal market represented 92,900 tonnes in the 12 months ending March 2001, down 2.3%, for EUR 470.31mn, up 0.4%. the top three segments on this market are chocolate cereals for children, up 10% in volume and up 13% in value, tasty cereals for adults, down 7% in volume and down 3% in value, and sweetened cereals for children, down 9% in volume and down 6% in value. Consumption comes to 1.6 kg per capita per year in France, compared with 6 kg for the British, so there is high market potential. Cereal for children has a penetration rate of 90% in households with children, an cereals for adults have a penetration rate of 55% in households without children. The market trend is to tasty products, healthy products, and to energy products, with the success of Quaker's Cruesli line, and Jordan's a brand of cereals for adults which stresses naturalness and authenticity. New products from Weetabix, Alpen, and Minibix are also expected to benefit from these trends.

Market information - general, Cereal breakfast foods

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