FRANCE: THE WORLD OF SNACK PRODUCTS
Article Abstract:
According to a survey carried out by GIRA, the snack products market consists of seven segments. The first segment, which represents 36% of the total, is the 'snacker', which corresponds to a television tray or for when one is feeling a bit peckish, and it consists of products which can be taken along. The second segment, the 'destresser' segment represents 19% and is eaten when one is stressed or bored, and consists of fatty products, sweet products, and savoury products. The third segment represents 17%, and is the foods eaten to tide one over, and consists of products which one must always have in the house. The fourth segment which represents 11%, is products to offer others, and consists of a traditional packet of cakes or sweets; the fifth represents 8% and is the products offered guests, such as appetisers. The sixth segment, is for refuelling, and consists of neutral products to ease hunger, and the seventh segment which represents 4%, is meal substitutes present in this sector in order to remove them from the medical world. After a strong rise for snacks between 1975 and 1995, consumers now want quality products and a selection which is adapted to all eating situations. According to GIRA, the snack department must represent a fully-fledged sector and consist of products, both sweet and savoury, and which are kept at room temperature.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: GUIGOZ MILK & CEREAL REPOSITIONED
Article Abstract:
Nestle's Guigoz has repositioned its products on the market of milk and cereal in brick cartons for babies, a market which rose 17% in volume for the twelve months ending 31 October 1998, calculated monthly. These products are now made with milk formula for babies from four months to one year old. The recipe has been improved, with a more fluid texture, and the packaging has been modified. Guigoz is talking more about nutrition in order to reassure mothers. Guigoz milk and cereals now also targets babies over ten months old. Babicao, the first cereal on the market made with growing milk is to be added in February 1999. This product, packaged in 500 millilitre brick cartons, targets babies over 10 months old.
Comment:
Has reported that Guigoz has introduced brick cartons for milk and cereal products for babies
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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