FRANCE: NATHAN REBUILD TOY ACTIVITY
Article Abstract:
The French toy and games maker, Nathan, has suffered internal social problems caused by the negative impact of the takeover by Ravensburger. Some 300 items in the Nathan collection had to be redressed under packaging standards imposed by Ravensburger from July 1998. Both manufacturers claimed 30% of the market before the takeover. After a 20% drop in activity, Nathan is now gaining ground in the market. The group, Ravensburger-Nathan is testing a merchandising concept to sectorise its products better and reinforce its presence in all market sectors and age groups. Nathan wants to return as number one in artistic games, over the period of 2000 and 2001, and will introduce a lot of new products to its collection for 2000. Its objective is to capitalise on Nathan's educational games in French-speaking countries. Its board games and artistic games will be exploited internationally. For its puzzle games, Nathan intends to subject it to publicity and promotion on TV, or in games fairs organised by hypermarkets in February 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: TOURNIQUIZZ GAME BY NATHAN/RAVENSBURGER
Article Abstract:
French games manufacturer, Nathan/Ravensburger, has launched a new learning game called Tourniquizz, for children, which contains questions written on 25 magic arrows which they pick from a pile. The game offers two difficulty levels. Tourniquizz should retail at around FFr 55.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: BERCHET MULTIMEDIA CREATED
Article Abstract:
The French toy manufacturer, has created a multimedia division, called Berchet Multimedia, formed 50:50 between Berchet and the educational CD Rom specialist, Generation 5. Berchet said it was going to develop a range of educational software in the first quarter of 2001. The creation of this division, which will be dedicated to multimedia products for toddlers, is part of the toy group's long-time strategy, particularly with a promising educational software market. The two groups will be aiming for a leading position via this alliance, and their first product consists of a keyboard for babies aged between 12-36 months. This product features large coloured keys for the baby, a special button for parents, and its sits directly on the family PC without any connection. It also includes a coloured mouse and a CD Rom package.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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