Follow-up mail surveys
Article Abstract:
This article discusses the possible risks of failing to follow up mail surveys of business and industrial firms and the relative costs of follow-up procedures. Without follow-up, nonresponse error is greater, and the validity and reliability of data are reduced. The article argues that survey data may be only marginally useful if based on unrepresentative samples of the population in question, and demonstrates that the costs of follow-up compare favorably to what it costs to achieve a high response with a single mailing. Features of the total design method, which can be used to increase response rates, and the usefulness of data from surveys of business and industrial populations are then discussed. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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Mail survey response, speed, and cost
Article Abstract:
Increasing concern over improving response rates to mail surveys has emerged and is being addressed in the context of industrial populations. This study investigates the impact of survey sponsor and the promise of a charitable donation on response rate, response speed, and the cost-effectiveness of these factors. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
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