Factors influencing the degree of international pricing strategy standardization of multinational corporations
Article Abstract:
The similarity of customer characteristics, economic environments and legal systems between the multinational corporation's home country and its subsidiary's country will determine the standardization of the pricing strategy. Greater similarities in these environments will result in a standard pricing policy.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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Order of entry and performance of multinational corporations in an emerging market: a contingent resource perspective
Article Abstract:
The impact on the performance of foreign companies wishing to enter a new market as well as the later flow of foreign direct investments into the host country is discussed. Regression analysis is used in the study.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
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The Impact of Control on International Joint Venture Performance: A Contingency Approach
Article Abstract:
The impact of control by a multinational corporation parent on international joint venture (IJV) performance is analyzed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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