Fashion designer introduces his creations to the U.S

Article Abstract:

Hong Kong fashion designer Barney Cheng finds a lucrative market in US through a successful launch of his clothes designs. Thirty-two-year old Cheng designs elite dresses for prominent US boutique stores that include Saks, Fifth Avenue, Neiman Marcus, Bloomingdales and the New York-headquartered department store Bergdorf Goodman. Cheng has also established his own Hongkong-based company Yenrabi Ltd., which employs 10 people and serves the country's elites. He expects to generate foreign sales for the firm.

Comment:

HONG KONG: Fashion designer Barney Cheng finds a lucrative market in US through a successful launch of his clothes designs

Hong Kong, Women's Apparel, Women's and Girls' Cut and Sew Apparel Manufacturing, Women's clothing, Article

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Fashion designer introduces his creations to the U.S

Article Abstract:

Hong Kong fashion designer Barney Cheng's clothes will now be a part of New York department store Bergdorf Goodman's merchandise line. Cheng is the first Hong Kong designer to invade the US market, introducing his designs in 1996. Cheng's annual US sales accounts for 33% of his total earnings. Cheng's creations are also found in other American clothes shops such as Giorgio in Beverly Hills, CA, Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Apparel and accessories, not elsewhere classified, All Other Cut and Sew Apparel Manufacturing, Other Garments NEC, Behavior, Fashion designers, Clothing, Cheng, Barney

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'Bigger isn't always better' : fat free, a tiny ad firm, squeezes into niche

Article Abstract:

Fat Free Advertising Agency has been continually succeeding through better services no matter what the budget is. Julie Jacobson, owner of Fat Free says the company has worked well with clients through niche focusing. The company serves even small clients with a small budget but need individual attention. Ritz-Carlton Hong Kong has chosen Fat Free to create its advertising campaigns due to the agency's good talent and service.

United States, Advertising agencies, Management, Fat Free Advertising Agency

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