Firestone seeks new crisis team after old one leaves in frustration

Article Abstract:

Firestone is in search of a new public relations firm after Fleishman-Hillard quits complaining the tire company did not inform it as to the magnitude of its situation.

Public Relations Agencies, Tires and inner tubes, Tires, Tire Manufacturing (except Retreading), Public Relations, Public relations services, Fleishman-Hillard Inc., Public relations firms, Tire industry, Firestone Tire & Rubber Co.

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U.S. ad agencies shift to overdrive to pursue Chrysler

Article Abstract:

FCB Worldwide and BBDO Worldwide compete for a new DaimlerChrysler contract after the auto maker announces it will be combining advertising efforts for Chrysler, Dodge, and Jeep.

Advertising agencies, Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment, DaimlerChrysler AG, Automobile industry, DCX, FCB Worldwide, BBDO Worldwide Inc.

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Victoria's Secret hits U.S. television with a sexy show

Article Abstract:

Overall, U.S. retailers are bracing for a tough holiday season due to economic conditions and a war on terrorism. So Victoria's Secret is going to spend a whole hour presenting its lingerie on the ABC network, treating it like programming rather than advertising. Parent company, Intimate Brands, claims a show of sexy models in undergarments will be appropriate broadcast fare. Victoria's Secret hopes to reach males aged 18 to 24.

Marketing procedures, Television, Demographics, Women's accessory & specialty stores, Women's Specialty Stores, Clothing Accessories Stores, Marketing, Women's clothing industry, Clothing industry, Intimate Brands Inc., IBI, Clothing stores, Limited Brands Inc. Victoria's Secret Stores Div.

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