Five common factors in top performing industrial firms

Article Abstract:

From an investigation of 560 industrial market companies in the United Kingdom, five aspects of the top performers are identified. These five aspects are: a proactive approach to planning, an ability to position themselves in new and growth markets, an emphasis on product performance, a commitment to customer orientation, and tight controls on market through the use of various analysis techniques. The investigation and findings on those investigated leave a clear picture as to what success in industrial markets is made of.

Analysis, Marketing, Achievements and awards, Business success, Industrial promotion

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Advertising budgeting practices of industrial advertisers

Article Abstract:

This article reports the findings of a recent large-scale survey of British industrial advertiser budgeting practices. The article lends support to recent research suggestions from the United States that industrial advertisers have begun to move away from rules of thumb budgeting towards more sophisticated techniques. The trend to increasing sophistication is most marked amongst large industrial advertisers. (Reprinted by permission of the publisher.)

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Industrial advertising budget approaches in the U.K

Article Abstract:

This article seeks to explore the question of possible changes in industrial advertising practice by focusing on the advertising budgeting approaches revealed in a recent large-scale U.K. survey. The role of advertising in the industrial marketing mix is also reviewed. (Reprinted by permission of the publisher.)

Advertising, United Kingdom, Finance, Great Britain

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