FRANCE: LECLERC LAUNCHES TWO NEW LINES
Article Abstract:
Leclerc has extended its Marque Repere own brand, offering two new lines: Bio Village for organic products and Tables du Monde for ethnic food products. Initially, the ethnic product line will be limited to Asia, Italy, and the Americas. It will include a hundred items by the end of 2000; these will also be inspired by English and Spanish products. Each product will bear the name of the country of origin. The organic line will be limited to twenty items. The AB organic logo will be found on each product, and the place where it is produced will be indicated. The Marque Repere has been a clear success. An internal study shows that three years after it was launched, it is now purchased by 89% of Leclerc customers. What's even better, the Marque Repere has gained 2.3%s in value, representing 19.2% of the total chilled mass consumption products in self-service departments under private labels, compared with a 1.3% rise for all of the private labels, which held a 21.9% market share during the 12 months ending 29 November 1999, according to Leclerc-Secodip.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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France: Intermarche wagers on holiday market
Article Abstract:
The Groupement des Mousquetaires (Intermarche) has decided to install its Vacances Intermarche interactive terminal in all its supermarkets. This terminal has been tested for several months in twenty supermarkets. It will present the group's travel products (Mousquetaires Vacances Voyages) as well as its Holiday Autos offer for automobile rentals.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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