Evolutionary preference segmentation with panel survey data: an application to new products

Article Abstract:

A panel survey approach is useful in tracking a product's evolutionary preference segmentation. An analysis of the data gathered using this approach can provide information on causative factors in the formation of a preference segment and can be extended to include attitudinal measures, brand perception ratings and brand substitution studies. The approach can also be used for services as well as for manufactured goods, and to a limited extent, it can be used for assessing brand loyalty as a measure of substitutability.

Market Survey Techniques, Research, Methods, Usage, Market segmentation, Market surveys, Panel analysis

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The effects of privatization on marketing capability and activity in Poland

Article Abstract:

Private ownership of industry in Poland seems to be augmenting the marketing capability and performance of companies. If this is maintained, then it can be trusted to aid in modernizing the country's industrial base, and in the long range, to significantly boost Poland's gross domestic product and the people's living standards. The privatized companies are seen to outdo the state-owned firms on both financial and market-based standards.

Marketing NEC, Analysis, Economic aspects, Poland, Privatization, Privatization (Business), Government ownership, Nationalization

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