Toys in the ad
Article Abstract:
Significance of business-to-business direct mail campaign in enhancing market is presented. Different strategies applied by marketers and agency professionals in attracting consumers are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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He knew his stuff
Article Abstract:
Jacques Bouchard's contribution towards the growth of French-language creative advertising agencies in Quebec is described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic: