Going international: there's nothing Trivial about this Pursuit
Article Abstract:
Trivial Pursuit is a board game that has caught the fancy of players throughout North America, but its creators have found the going in international markets a bit more difficult. The sales of the game in international markets have not approached the levels recorded in the U.S., and the attempt to position the game as a fashionable product abroad has proven to be more difficult than expected for its three Toronto-based creators. The three have formulated an improved international marketing plan which appears to be improving its sales, and part of its appeal seems to lie in the fact that it is stimulating intellectually as well as being a leisurely pastime. The marketing strategy developed for the game and its implementation are described.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1985
User Contributions:
Comment about this article or add new information about this topic:
European managers wake up to the menace of drugs
Article Abstract:
Drug abuse and dependency on pharmaceutical drugs among employees, young executives, and businessmen are increasingly becoming problems for corporations in the U.S. and Europe. Drug abuse not only has an adverse effect on productivity and staff morale, but makes employees in sensitive positions prone to blackmail and is responsible for higher health care premiums. European corporations that are taking measures to counter the drug threat include Oceaneering International, Air France, British Nuclear Fuels PLC, Marks and Spencer PLC, and Regie Autonome des Transportes Parisiens. With the exception of Sweden and Germany, pre-employment drug screening programs are increasingly used by European companies.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1987
User Contributions:
Comment about this article or add new information about this topic:
Swedish Match again strikes out in new directions
Article Abstract:
Swedish Match AB spent over $300 million in the past few months to purchase German flooring firm Pegulan AG and the British company Wilkinson Sword. The international match industry is somewhat stagnant, leading Swedish Match into increased acquisition activity, despite an unhappy experience in the late 1960s when purchase of over 30 firms forced a prolonged period of divestment. The $167 million Wilkinson acquisition was the largest ever made by Swedish Match.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1987
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Combining operations. The architect's engineer. Tate takes on the city
- Abstracts: Model legitimisation in operational research. Lead time and response time in a pull production control system
- Abstracts: Branding and the marketplace. Pricing and the market. Design, product development and the marketplace
- Abstracts: Do source of mailing and monetary incentives matter in international industrial mail surveys? Brand values related to industrial products
- Abstracts: Galloping to catch up with the Japanese. Gambling pays off big for Japanese business. Prying Japan's import doors open another crack