Going mobile
Article Abstract:
A brief recount of the inaugural meeting of the Mobile Advertising Council of Canada (MACC) is presented. MACC is an advertising industry association comprised of parties that offer to advertise on vehicles. Other details relating to the association are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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It's bad, but it works
Article Abstract:
An overview of Buchanan Group's Brand Power advertising concept is presented. According to Chris Phyland, vice president of North American sales for Buchanan Group, Brand Power aims to complement existing advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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OBN: Where flexibility, impact and reach intersect
Article Abstract:
Outdoor Broadcast Network (OBN) has developed Canada's first national network of video boards. These video boards offer the advertiser reach, impact, flexibility as well as creative thinking and innovation.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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