Golden Griddle introduces makeover
Article Abstract:
Golden Griddle Corp has implemented several changes designed to make the Ontario restaurant chain more than just a place to dine in the morning. The chain's exterior would feature blue, red and yellow neon signs to update its external appearance. New items including frittatas, egg-and- cheese baked casseroles and dinner and dessert crepes would be added into the menu. A 'Soup Zone' would be added to most of its stores, which will offer diners up to eight different soups and chilis throughout the week.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Oh, the pain of Altoids
Article Abstract:
Jacobs Suchard Canada launched the first sampling campaign for its Altoids power mints in the cities of Montreal and Toronto. The campaign, geared towards young urban professionals, began in Jul 2000 and would continue until the middle of September. The campaign features a woman in an all- black leather outfit with matching black leather boots and a whip deployed in bars and events across the two cities. The campaign was so successful that the company plans to launch it in other cities.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Scotiabank TV ads play on dreams
Article Abstract:
Toronto, Ontario-based Scotiabank has launched an advertising campaign for its new borrowing product called the Scotia Total Equity Plan. The TV commercials highlight extreme dreams such as cars, vacations and homes which Scotiabank customers can attain if they get financing from the bank. The ads were launched at the end of Apr 1999 and will continue until Jun 1999 and Sep 1999 on network television and specialty channels, respectively.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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