HP TO CHANGE IMAGE, MARKETING STRATEGY

Article Abstract:

Hewlett-Packard India (HPI) has planned to change its brand image from that of a product company to being a consumer company. It will also restructure its marketing strategy to tap the increasing consumer segment in the country. This decision is a result of the threat posed by the strong brand equity of its new competitors - Xerox and Canon - in the printer segment. HPI, which has over 75 percent marketshare in the high-end Indian printer segment and over 90 percent marketshare in the low-end printer segment, is anticipating a loss of marketshare due to the entry of Xerox and Canon. The company has planned aggressive marketing strategies like bundling PCs and printers at economical prices for consumers, retail initiatives and printer solutions for corporates. (khr)

Marketing procedures, Computer Input-Output Eqp NEC, Hewlett-Packard Co., Printers (Equipment)

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TVS ELECTRONICS LEADER IN DOT MATRIX PRINTERS

Article Abstract:

The computer peripheral manufacturer, TVS Electronics Limited (TEL) continues to the the market leader in the dot matrix printers(DMP) segment, with an overall market share of 33.5 percent. In 1997-98, it recorded 28 percent growth in DMP compared to the overall industry growth of 12 percent. TEL is the market leader in both 9-pin and 24-pin category of DMPs. It posted a net profit of Rs3.02 crore on a turnover of Rs130.59 crore for 1997-98. (gsh)

Comment:

Continues to be the market leader in dot matrix printers segment w/ an overall market share of 33.5%

Article

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TVS-E NOT TO ENTER GENERIC SOFTWARE

Article Abstract:

TVS Electronics (TVS-E), a leading manufacturer of computer peripherals, does not intend to venture into the generic software business. Instead, it will continue to focus on its core business of computer peripherals and unlimited power supply (UPS) systems. It plans to launch new products in 3 business segments - dot matrix printers, keyboards and uninterrupted power supply (UPS) systems. (uh) (kvr)

Computer Terminal Manufacturing, Strategy & planning, Key-Verifiers, Controllers & Interfaces, Bank Terminals ex ATMs, Bar code scanners, Interfaces (Computers)

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