TATA CELL'S BACKBONE NETWORK TO GO ONLINE FROM AUGUST
Article Abstract:
Tata Cellular Limited (TCL), the joint venture between the Tata group and Bell Canada, is all set to begin operating the country's largest backbone network in August 1998. The 420- kilometre long backbone network stretches from Guntur to Visakhapatnam in Andhra Pradesh with over 12 sites along the highway on the eastern coast. To improve the coverage and network quality, TCL has commissioned its 26th tower at Medchal near Hyderabad, taking the total number of towers installed by TCL in Andhra Pradesh to 50. Till now, TCL has invested around Rs240 crore towards capital expenditure, most of which has been spent for establishing the network and Rs270 crore was incurred towards licence fee. (gsh)
Comment:
Is all set to begin operating India's largest backbone cellular network in 8/98
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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LET'S TALK BUSINESS
Article Abstract:
To deal with the demand slump in cellular phone sector, AitTel, one of the cell phone service provider in Delhi, has divided its existing and potential consumer base on the basis of demographics, types of usage, time of usage, out station vs local usage, payment patterns and value added services usage. According to the broad spectrum of profiles, different tariff plans will be drawn up for each micro-segment identified by them. The HappyCall programme of AirTel with airtime at Rs1 per minute between 8 pm and 8 am is the latest attempt to segment the market and include potential consumers or retain the sitters who are yet to decide on the service. (gsh)
Comment:
Grouped existing & potential consumers based on demographics, usage, payment patterns & usage of value added svcs
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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