Has the system really changed?
Article Abstract:
The Public Works and Government Services - Communications Procurement Directorate's working is still flawed even after the sponsorship scandal has rocked the nation. The concerns of Ottawa's current advertising procurement are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Beware creative math
Article Abstract:
A report is presented on how the unethical practices of some disreputable cost consultants are negatively impacting the advertiser/agency relationship and the way they reach agreements.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Going forward
Article Abstract:
A roundtable discussion on ethics and modern marketing is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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