Identifying and prioritizing critical success factors for conflict management in collaborative new product development
Article Abstract:
The critical success factors of conflict management in collaborative new product development (NPD) are examined using the Analytic Hierarchy Process. The importance of four categories of success factors, namely relationship management, conflict handling system, new product development process management and communication, totally thirteen factors are prioritized.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Comments on "Power to all our friends?: Living with imbalance in supplier-retailer relationships" by Martin Hingley
Article Abstract:
Martin Hingley's paper raises a number of important issues concerning buyer-supplier relationships within the distribution or retailing industry. The paper argues that the approach of value adding through interaction, espoused in relationship marketing and channel interaction literature, in which input and reward are equal and shared, is not realistic.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Does adaptation pay off?
Article Abstract:
The usage of adaptation techniques in strengthening vendor relations is discussed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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