Independent's day
Article Abstract:
Investing in a technologically advanced press and building a new marketing strategy has helped Canada's largest independent daily newspaper, The Chronicle Herald to create a new improved image.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The heart of a winner
Article Abstract:
The initiative adopted by Atlantic Lottery Corporation to transfer a part of its lottery proceeds to fund the local non-profit organizations is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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No creative dry spell
Article Abstract:
The significance of the Code of Ethics of the alcoholic beverage industry in Quebec released by Educ'alcool for the advertising industry is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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