Is Nike a long distance runner?

Article Abstract:

Nike has been one of the fastest growing companies in the U.S., going from $2 million in sales in 1972 under the label 'blue ribbon' to $1 billion in 1983. In 1983 the company went public and was able to raise about $80 million. The number of employees grew from 45 in 1972 to about 4,000 in 1983. 1984 signaled a decline on sales and a lost of market share to the competition which made Nike focus on sports apparel and the foreign market. Nike's penetration of the Western European market has been slow due to the fashion orientation of the industry on that continent. A lack of design expertise and ignorance of the fashion market in New York has prevented Nike from competing effectively in the lucrative sports apparel market.

Management, Nike Inc., International business enterprises, Multinational corporations

---

The folly of forecasting exposed

Article Abstract:

Research conducted over a ten year period by Steven Schnaars, marketing professor of Baruch College, City University of New York, reveals some of the causes of and cures for misguided management forecasting. Results indicate that four-fifths of forecasts of expected growth in new technologies and markets fail because: managers misjudge the timing of new technological innovations. In addition, managers fail to recognize that some new products do not offer a significant advantage over present ones, and they fail to ask important market-related questions. One alternative to forecasting is using scenario analysis to examine a wide range of possible options.

Research, Analysis, Economic forecasting, Product development, Strategic planning (Business), Schnaars, Steven

---

French takeovers tax international tolerance

Article Abstract:

The corporate takeovers made by French companies since 1989 have helped France become more dominant in the foreign investment environment, which has been dominated by the US, Japan, and UK. French firms' foreign direct investments grew from 20 billion francs in 1985 to over 140 billion francs in 1990. Over 50% of the acquired firms have sales of over 10 billion francs. The country in which French firms have invested most heavily is the US, which had $12 billion in French foreign investment in 1990. The reasons for the increase in foreign investment by French companies include their desire to increase international market share and competitiveness.

Foreign operations, Foreign investments, France, Acquisitions and mergers, Corporations, Corporations, French

Similar abstracts:

• Abstracts: Do source of mailing and monetary incentives matter in international industrial mail surveys? Brand values related to industrial products
• Abstracts: How a German-Saudi venture survives the oil crunch. It's a deal, comrade. Detroit's new mentors in managing Americans - the Japanese
• Abstracts: What's funny to you may not be funny to other cultures. Plumbing the depths of the French character: a hazardous challenge
• Abstracts: Why once-dingy Pilkington now has that certain sparkle. The mysterious Schmidheiny brothers flex their financial muscle
• Abstracts: Businessmen behind bars: the growing hazards of flouting the law in foreign lands. Xerox searches for life beyond boxes

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.