Is honesty overrated?
Article Abstract:
The IABC (International Association of Business of Communicators) Canada Conference 2004 held in Calgary recently, debated on openness and honesty in organizational communications. Peter Hunt, vice-president, public affairs, with Calgary energy utility Enmax, and Maureen Payne, consultant for Calgary-based public and governmental affairs, argued for and against the motion respectively.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Commercial TVEs newest hurdle
Article Abstract:
Digital video recorders are posing a new threat to television advertising, as they enable viewers to skip commercials in recorded programs, by fast forwarding. However, if DVRs increase viewing by about 20%, there might be an overall increase in the viewing of TV commercials.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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