Keeping young readers
Article Abstract:
The 1995 Youth TGI survey of UK children and teenagers aged 7-19 showed that a growing number of young people are reading magazines, with 92% of 11-14 year-olds and 15-19 year-olds, and 77% of 7-10 year-olds saying they read magazines. Both gender and age affect which magazines young people read, and girls and boys read very different magazines from an early age. Targeting the youth market inevitably leads to churning. While some magazines have been successful aiming at a very narrow core audience, this also leaves them vulnerable since a large part of their audience 'outgrows' them each year.
Publication Name: Marketing & Research Today (Netherlands)
Subject: Business, international
ISSN: 0923-5957
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
'Hidden' opportunities and benefits using web-based business-to-business surveys
Article Abstract:
The technological and methodological advantages of web-based B2B business to business surveys are discussed, along with its usage in advanced future surveys are discussed.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets
- Abstracts: Assessing national identity in Russia between generations using the national identity scale. Market orientation and management practices in Ghanaian firms: revisiting the Jaworski and Kohli framework
- Abstracts: Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales