LOOKIN FOR A RUB-OFF EFFECT
Article Abstract:
An extension of the 75-year-old pain balm Iodex called Iodex Power Cream has been launched. The product is a non staining white cream which promises instant relief from severe pain and is targeted at the young urban working mother. Smithkline Beecham Pharmaceuticals India (SBPI) has made various changes which include the repositioning of Iodex as a backache specialist and a shift of focus for the pain spray from just sports persons to a predominantly male audience. Iodex is marketed as a fast moving consumer goods (FMCG) product and is a leader in the rubefacient market with a share of 25 percent and growing at 53 percent. The total ad budget for 1998-99 is Rs7 crore for Iodex, of which 50 percent will be for the new product. (tsm)
Comment:
Launches non staining white cream, called Iodex Power Cream, which promises instant relief from severe pain
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1998
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WILL THIS PREMIUM PUSH PETER OUT?
Article Abstract:
Madura Garments of Bangalore introduced a wrinkle free, non-iron shirt in the market in February'99. The shirt with price tag of Rs525 is positioned in the premium segment and is sold under the Peter England brand. It is feared that the high priced shirt may harm the interests of the brand. Peter England's unique selling proposition (USP) is its pricing in the range of Rs345 to Rs495. The move into the premium segment may dilute its USP as an honest shirt offering value for money. The brand sold two million shirts in 1998, to become the number one brand in the country. Madura Garments vast distribution network and high level advertising have contributed to the success of the Peter England brand. (uh)(psr)
Comment:
Madura Garments of Bangalore introduced a wrinkle free, non-iron shirt in the market in February'99.
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1999
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"WE WILL REMAIN ONLY IN CIGARETTES"
Article Abstract:
Mr RS Noronha, the new managing director of Vazir Sultan Tobacco (VST) has said that the company will remain and expand only in the core business of cigarettes as it is highly profitable. It plans to relaunch some of its regular and filter variants of both the Charminar and Charms family so as to get them a better positioning in the market. BAT, which is one of the promoters of VST, does not have any plans to licence its international brands to the company, but may do the same through its subsidiary, ITC Ltd. (khr)
Comment:
Mr RS Noronha, the new managing director of Vazir Sultan Tobacco (VST) has said that the company will remain and expand only in the core business of cigarettes as it is highly profitable.
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1998
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